India’s app market is booming — but global platforms are capturing most of the gains.

India's burgeoning app market is experiencing rapid expansion, fueled significantly by a surge in non-gaming applications. Streaming services and AI-powered tools are at the forefront of this growth, captivating a vast user base across the nation. However, despite this boom, much of the financial upside is being captured by established global platforms, rather than local innovations. A key challenge remains the relatively low spending per user in India when compared to international benchmarks, indicating a market with immense potential that is still maturing in terms of monetization.